Your Korea desk for talent-led brand growth.

We help international brands grow in Korea by pairing them with the right Korean talent, matched on real audience data, and running the campaign on the ground.

Audience-fit analysis · illustrative
Shortlist · outerwear brief
A
Candidate A
2.4M followers · lifestyle
92
B
Candidate B
5.1M followers · fashion
87
C
Candidate C
1.2M followers · beauty
81

Candidate A audience profile

vs. brand customer base
92/ 100 audience fit
Premium outerwear affinity6.9×
Fashion & luxury affinity4.2×
Reach by week (sample)8 weeks
Korea 38% SEA 22% Engagement 4.8% Credibility 91
~61%
of Korean brands market with celebrity talent, vs about 25% in the US (research)
51M
trend-setting consumers in one connected market
$840B
in annual consumer spending (2024)
What we do

The Korea capability most overseas brands don't have.

Korea moves on trusted faces. We bring the talent matching and the local execution that turn shelf presence into real demand.

The right Korean face

We match your brand with the talent whose audience genuinely overlaps your buyer, grounded in real audience data rather than guesswork.

Executed on the ground

Campaigns planned and run inside Korea with established agency and production partners. Local capability that is hard to assemble from abroad.

Built for growth

From first entry to full expansion, we turn the distribution you already have into real demand and brand awareness.

How it works

How it works, in three steps.

01

Match

We identify the Korean talent whose audience over-indexes on your category and mirrors your customer.

02

Produce

We structure the deal and run the campaign on the ground through our Korean partner agencies.

03

Grow

We convert existing distribution into real Korean demand and a position you can scale.

The Korean market

The opportunity, in numbers.

Share of brands using celebrity marketing
Korea61%
United States25%
Europe15%
Source: academic research (2019 to 2022)
~1/3
of all retail sales happen online
75%
of online transactions are mobile
13th
largest economy in the world (IMF, 2024)

Planning your move into Korea?

Tell us where your brand is today and we will share the opening we see.

Get in touch